About Seouch
Seouch is a free SEO audit that checks search health and AI visibility in one pass. You enter a URL, and in about a minute you get a score, the reasons behind it and a fix list that says what to change and who on your team is best placed to change it. Results do not require an account.
Who we are
Seouch is built and written by the Seouch Team, a small editorial and engineering team. The engineers build and maintain the audit engine, the crawler and the free tools. The editors write and maintain the guides, the blog and the glossary, and review the checks the audit runs.
We publish under one team byline rather than individual names. In place of author bios, this page sets out the method our work follows, so you can hold us to it.
What the audit is, and what it is not
The audit fetches the page you submit, along with its robots.txt, sitemap and related files, and runs more than 75 automated checks across six categories: technical and crawlability, on-page, content and structure, performance, security, and AI visibility. Performance data comes from Google PageSpeed Insights and the Chrome UX Report. The weights, severities and score bands are published on the methodology page, so a score means the same thing on every site.
It is useful for finding problems quickly. It also has limits you should know about:
- It is not a ranking prediction. A high score means fewer technical and on-page obstacles, not a guaranteed position in Google or a citation in an AI answer.
- It sees what a crawler sees. It cannot see your analytics, your Search Console data, content behind a login or your business goals.
- It checks one page at a time unless you use a tool built for several pages. Site-wide issues may need a wider crawl.
- It is not endorsed by Google or any AI provider. We follow their public documentation; we have no special access.
- It does not replace judgement. Some findings are trade-offs, and the right call depends on your site.
How we write
Every guide, post and glossary entry follows the same editorial rules.
Evidence labels. Any claim that is not common knowledge carries one of four labels, with a link to the source where there is one:
| Label | What it means |
|---|---|
| Google says | Taken from Google documentation or an official Google statement, with a link to it. |
| Research shows | From a named study, with a link. When a study shows a correlation, we say correlation. |
| Vendor claim | A figure or claim published by a tool vendor about its own product or data. |
| Our view | Our opinion, based on practice, and labelled so you can weigh it accordingly. |
Primary sources. We link to the original: Google Search Central, web.dev, the crawler documentation published by OpenAI, Anthropic and Perplexity, standards documents and the studies themselves, not summaries of them. We do not invent statistics. If a number is needed and none has been verified, we describe the direction without a number.
Contested topics, stated honestly. Where the evidence is thin or disputed, such as llms.txt, structured data for AI citations or studies of AI Overview click-through rates, we say so and explain each side.
Update dates. Every article and glossary entry shows the date it was last updated. Search and AI products change often; when a fact changes, we edit the page and its date rather than publishing a new one.
Corrections
If you find a mistake, tell us through the contact page or at hello@seouch.com, with the page and, if you have one, the source. We check the claim against the primary source. If we were wrong, we correct the page and update its date, and where a correction changes a recommendation, we say so on the page. The same applies to audit checks: if a check gives a wrong result for your site, send us the report link and we will look at the check itself.
How the site is funded
The audit and the free tools are free to use, and their results do not require an account. If you want the full report, you can have it sent to your email address. Inside a full report you can also ask for an expert review: a strategist reads the report and contacts you personally to talk through the fixes that matter most. Those conversations are how Seouch pays for itself.
We do not sell personal data, and we do not send automated sales sequences. The privacy policy explains exactly what we collect and why.
Contact
Questions, corrections and privacy requests go to hello@seouch.com or the contact form. If our crawler is visiting your site, About SeouchBot explains what it fetches and how to block it.