SEO, GEO and AEO guides
Long-form guides on SEO audits, technical SEO, backlink analysis, generative engine optimization, answer engine optimization and AI visibility, with evidence labelled.
AEO vs SEO: What Changes, Page by Page
AEO vs SEO compared through three page types: a local service page, a SaaS docs page and a publisher article, plus a side-by-side table, measurement and AEO vs GEO.
Updated Nov 3, 2026
AI crawlers list: GPTBot, OAI-SearchBot, ClaudeBot and more
AI crawlers in one reference table: operator, user agent, purpose, robots.txt behaviour, verification, what blocking each costs, and robots.txt policies for three goals.
Updated Nov 3, 2026
AI Visibility: Get Cited by ChatGPT, Perplexity and AI Overviews
A four-step AI visibility tutorial: be eligible for each engine crawler, be the best source, earn mentions elsewhere, and measure citations with real reports.
Updated Nov 3, 2026
What Is Answer Engine Optimization (AEO)?
Answer engine optimization defined, from featured snippets and voice to AI answers, with a testable AEO checklist, how passages get pulled, measurement and tools.
Updated Nov 3, 2026
Backlink analysis: how to audit your backlink profile
Backlink analysis explained: what DA and DR measure, free ways to check backlinks, competitor link gaps, when to disavow, and links versus mentions in AI search.
Updated Nov 3, 2026
What Is Generative Engine Optimization (GEO)?
Generative engine optimization explained: the KDD 2024 numbers, how ChatGPT, Perplexity, Copilot and Google AI pick sources, what is proven and what is myth.
Updated Nov 3, 2026
GEO vs SEO: What Actually Changes
GEO vs SEO compared in one table: goals, ranking versus citation, signals, measurement, tooling and cost, what Google says, and when to invest beyond normal SEO.
Updated Nov 3, 2026
llms.txt: what it is, examples, and whether it matters
llms.txt explained: the format with a full example, llms-full.txt, who actually reads it (Google does not), when to publish one, and how to generate and validate it.
Updated Nov 3, 2026
How to do an SEO audit (2026): a step-by-step guide
A six-step SEO audit process: indexing, technical checks, on-page, content, links and AI-search readiness, with a prioritisation grid and a report template with sample.
Updated Nov 3, 2026
Technical SEO checklist (2026): crawling to Core Web Vitals
A technical SEO checklist in 12 groups, from crawling and AI bots to Core Web Vitals, structured data and security headers, with a test and a tool for every item.
Updated Nov 3, 2026